Adelantos presents”Paula”, a shy and funny character who gives advice and lends a hand in the most difficult times. The campaign for fintech was developed by Aleta Advertising and is played on social networks.
Adelantos, Fintech focused on offering online credits instantly, needed to change its image. “We wanted to strengthen our contact with the final public, we wanted them to know that we give you a hand in the most difficult moments. To get to that idea, we needed in a creative and innovative way that conveys our value with humor, dynamism and closeness. From our beginnings, communication with users was signed under the name of Paula and we found it a good opportunity to personalize it. In addition, it has the ductility of being able to adapt the character to important dates or milestones such as Christmas or Valentine’s Day, ” said Florencia Valdes, Marketing Manager of Adelantos by Ixpandit .